Wardell blir partner till bookmakern Rivalry

The well-known betting company Rivalry has announced a partnership agreement with the Canadian e-sportsman Wardell. As part of the deal, the parties will promote the bookmaker's offerings to the player community built around the VALORANT discipline.

As a Canadian and deeply respected professional gamer, Wardell was the perfect fit for us as we looked for a partner who would match our brand values and inspire the next generation to win. We want to build Red Bull on the web, which means partnering and working with people who are leaders in their respective games, communities and cultures, and Wardell is right for that.

Britt Doll, Rivalry Canada Marketing Director

The parties will reportedly produce collaborative content where the esportsman himself will train fans and give advice on how to improve their VALORANT performance, as well as commentary on the latest matches and news from the competitive scene.

Wardell has made a name for himself as a VALORANT player, although the Canadian has also played CS:GO before. The Canadian spent most of his career with TSM, with whom he won the Immortals First Light, Lof x DTS Invitational Series, T1 x Nerd Street Gamers Showdown, FaZe Clan Invitational, Pittsburgh Knights Invitational Gauntlet Series, VALORANT Champions Tour 2021: North America Stage 3 Challengers 2 and Knights Arena Monthly Gauntlet 2022: February.

Currently, the betting company Rivalry also cooperates with organizations RED Canids and Blacklist International. In addition, the bookmaker has about 100 esports players and content creators on its list of influencers.